© 2013 by JL. All rights reserved.

Digital + Social Guy For Hire

PROFILE:

Digital and social media professional with over 15 years of experience in publishing, writing,

account and project management, advertising, public relations, and marketing.

 

Has worked in both large global agencies and boutique firms. Six-time published author, event

producer, social media personality, and consultant.

**Expanded long-form resume available upon request**

 

 

EXPERIENCE:

Editorial Director/ Senior Social Media Manager, The Social Edge (New York, NY) 2014 - 2018

  • Oversaw creative and strategic direction of a group of pop culture and trending news websites.

  • Increased division profitability by 1,000% via content and social optimization program.

  • Provided strategic direction, content creation, social media management, and editorial guidance.

  • Hired, trained, and managed team of writers and editors.

  • Managed, operated, and grew large-scale social media accounts with millions of followers.

  • Ran large-scale social media accounts, increasing followers by millions.

  • Launched mobile app, leading to over 100,000 downloads in months.

Owner and President, AJ Media Group (New York, NY)    2012 - 2015

  • Consulted and partnered with tourism destinations, nightclubs, bars, restaurants, theaters, and event spaces.

  • Conceived, produced, marketed, and operated hundreds of small- and large-scale events across the country.

 

Senior Project Manager, WCG (New York, NY)    2010 - 2013

  • Planned, organized, managed, and launched over 100 digital, mobile, and social media projects on behalf of national and international companies.

  • Focused on Pharmaceutical, Consumer, and Biotech.

Creative Director, DMD and DMDxd (New York, NY)    2007 - 2010

  • Created and staffed standalone digital and social media division within agency.

  • Hired, trained, and managed team of designers, programmers, strategists, project managers, and contractors.

  • Focused on Architecture and Design, Finance, Hospitality, Health & Beauty, and B2B.

Senior Content Strategist, RF Interactive (New York, NY)    2004 - 2007

  • Created original content for large, small, national, and international clients for use in print, digital, radio and television.

  • Specialized in Pharma, Consumer, Non-Profit, Cultural Institutions, and Travel & Tourism

EDUCATION:

 

Muhlenberg College (Allentown, PA)    September 2000 – April 2004

Double Major in English and Communication. Triple Minor in Theater, Creative Writing, and Film.

SKILLS:

Fully proficient in Facebook, Instagram, Twitter, Snapchat, Pinterest, Tumblr. Microsoft Office and Mac applications, Google Docs and Drive, iMovie, Final Draft, Wordpress, a variety of content management systems, Facebook Business Manager, Google Analytics, Mailchimp, Apple and Android marketplaces, etc.